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Leica’s “100”

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In the Film/Television category, the Grand Prix went to Leica’s “100” ad, created out of F/Nazca Saatchi & Saatchi and directed by Jones + Tino of Stink. Celebrate Leica’s 100th anniversary and highlight the brand’s historic importance in the world of photography. It also marked the opening of the Leica Gallery in Sao Paulo.

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